Welcome to the Primo Dealer Portal.

Attention: We will be phasing out the old Primo Marketing Library on DropBox for a new and more user friendly option. For access to all the latest Primo pricing, programs, images, videos and much more... Please register for the Empire Insider today.

Click Here to Register!
Login to Your Account Here

If you have any questions regarding this transition, please feel free to contact us at

Please log in using the user name and password provided by us.

Inside the portal you will find the Primo New Dealer Form to register your location for listing on our Online Dealer Locator. You may also use the form to update your information or add a new location. You will find a link to our Brand Assets for Dealers and approved vendors to use for marketing purposes. There is also a form to submit a request for listing on our events page for your Primo Event.

We welcome your feedback; so feel free to use the Dealer Feedback Form for questions, suggestions and comments to help us improve our dealer network.

You may request access to the Dealer Area by contacting the Primo Marketing Department.

Contact Primo Marketing

Dealer Login